Tuesday, May 12, 2015

Treading on the Trending Topic

Treading on the Trending Topic

A sensational news or event becomes a trending topic for discussions on social media platforms. Messages on a public interest topic not only keep people informed, but also entertained.

Marketers realize the potential of a trending topic and look for interesting ways to be involved in the conversations. So, what’s in it for them? Well, the answer is simple – get extra shares, likes in social media, and probably get a boost in the search engine ranking.

A topic that hit the social platform recently was on eradication of pay inequality, wherein people started posting their salary figures under the Twitter handle #TalkPay. The discussion became an instant hit with nearly 1300 people posting their salaries and the hashtag received almost 12000 mentions.

While we are in an age where people are banking on trending topics to maximize their presence online, here’s how you can make the most of it.

Be a step ahead, always
On the social channels, it’s tough to predict what will be the next buzzing topic. But, there are certain things one can be confident about and plan how to converse about the same and connect with the brand, in a more holistic manner – like sporting events, festivals, anniversaries, etc.

Add Fun and Value
It’s easy to associate with a trending subject. But, to get more and valuable engagement, it is important to be relevant with the brand in a fun way.

Enter Early
The earlier one enters the conversation, the more visibility the brand can achieve. Perhaps #TalkPay received more responses due to the early entry in the day.

Content Insights
Trending topics give good insights to the content developers. The messages posted talk about what people really like or hate. It’s a great source to understand the style of conversation and helps the developer to create content that would align better with audience.

How social media channels handle trending topics?

The trends are customized for the user and are based on the people/brands they follow. Here, a user can choose to see trends by a specific geographic location.

The trending topics, which a user will find on his/her news feed page, are based on the factors like the pages a user has liked, the location and generally what’s trending on Facebook.
Facebook allows a user to customize trending topics by hiding those topics he/she doesn’t want to see.

Google +
The users have the freedom to search within their own posts, circles or the entire Google+ network.

Trend-Search Tools

Check out top trending hashtags on Twitter for any location in the world.

Google Trends
A powerful tool to research on what the world is looking for at a particular time.

Get a deeper view into what is being said on a particular topic. This is also a good tool to research on the availability of a potential future hashtag.