Tuesday, April 28, 2015

Top social media changes in 2015

Social media is all about being connected and updated. Change is inevitable, in fact very essential to stay relevant with the times. If you have missed some of the major developments that have taken place in the social media world, then here’s an update. And yes, a few of them will help you fine-tune your firm’s social media strategy.

Facebook’s photo updates/posts reached an all-time low for organic reach. Videos are getting more action now and if your video on YouTube features brand logos, then get ready to give the channel a cut of your profits. Recruiting firms that use LinkedIn will be affected by the latest “commercial search limit” for free accounts and the revision of InMail credits policy may also not motivate the recruiting fraternity.

Here are the top key social media changes that have happened so far in 2015.

1. YouTube to take a cut of your sponsorship deals

The information around this is still not clear. But it is believed that if your video displays logos or products from sponsors, then Google will ask for their cut. Below is the official statement from YouTube:
“We allow text-only title cards where there is paid product placement for the purpose of paid product disclosure only. Graphical title cards, including the use of sponsor logos and product branding, are prohibited unless there is a full Google media buyout on the partner content by the sponsor.”

2. Facebook to launch ‘At Work’ App

In an effort to give users a more personalized experience, Facebook’s chief Mark Zuckerberg shared his vision for apps in Facebook. The new app Facebook At Work, will be a work-friendly version of the social network that will keep the business folks connected. The app will allow an employee to have a separate profile from his/her personal account.

3. Buy & sell features in Facebook groups

Facebook group is a powerful platform for special interest groups to interact, buy and sell various products. The popularity has encouraged the team to give the users an enhanced experience when it comes to buying and selling. The ‘sell’ option is right next to the post option inside a group. What’s more, the sellers will be able to mark posts as ‘Available’ or ‘Sold’ and fix a pickup location.

4. LinkedIn Introduces Commercial Search Limit

If you are an active recruiter using LinkedIn, then the recent updates in LinkedIn will not sound encouraging enough. LinkedIn has recently decided to put a limit to the number of searches a recruiter can perform in a month, which is called the commercial limit. To increase the limit, the solution is - LinkedIn Premium. It is believed that the upgrade is worth investing as new features are added to make recruiting and social selling process much easier.

5. Facebook’s photo posts receiving lowest organic reach

The photo posts are witnessing a decline in its organic reach in the news feed. Video is emerging powerfully and is receiving more action in the news feed section of Facebook. This is a reminder of the big role video will play in the social media platforms.

6. No more credit back for LinkedIn’s unanswered Inmails

In its latest move to deliver a better experience for recruiters, LinkedIn has discontinued to give back the credit to Inmails that do not get any response. All responses, including ‘not interested’, will receive a credit back only if that happens within a period not more than 90 days.

7. ‘Discover’ the new from Snapchat

Snapchat, a powerful tool when it comes to image and video sharing, has recently introduced a new feature called ‘Discover’. It displays original content from a few select media players and brings out an amazing visual narration on social media.

8. Group messages & video on Twitter

Better late than never. Twitter, has added the much awaited group messaging and video feature. With group messaging, one can send private message to up to 20 people in the group. Videos, as of now, can be up to 30 seconds in its length.

9. ‘Your Updates’ page on LinkedIn

Tracking updates was a tedious task on LinkedIn. Now with this update, one can keep a track of how others are engaging with his/her posts.

10. LinkedIn revamps groups

In order to streamline the experience, LinkedIn has officially announced that groups are getting a major overhaul.
Following are the main changes:
  •        Cover images in forums to be removed, making it easier to read discussions.
  •        To focus on important things, Managers will now pick just one Manager’s choice post. The post will be pinned at the top of members’ feeds, and a user can set a new Manager’s choice any time.
  •     All groups will auto filter job and promotion posts. A post will be immediately removed upon flagging it as inappropriate.
  •        To invite more participation from all members of the group, top contributors will be discontinued