Wednesday, September 11, 2013

The Project – What does this mean for Brands?

"The richest 500 million have way more money than the next six billion combined. You solve that by getting everyone online, and into the knowledge economy -- by building out the global internet" - Mark Zuckerberg

Mark Zuckerberg's 

The CEO and Founder of Facebook wants the remaining two-thirds of the world’s population to get access to the web. The the ‘’ project is going to be the most significant innovation in the history of internet. To get more of the unconnected six billion onto the internet is the big bold idea of this decade.

Mark Zuckerberg also says "If we wanted to focus on just making money, the right strategy for us would be to focus solely on the developed countries and the people already on Facebook, increasing their engagement rather than having these other folks join"

Let’s sit back and think what does this mean? A world where everyone is connected – better knowledge sharing, speedy economic growth, improved living standard, more employment and much more. Imagine a huge chunk of 6 billion people on Facebook, Twitter and online platforms. Your brand will have access to them. The future is exciting thinking about how we tap the new users. We could only think of an ever growing and booming digital marketing industry. Everyone is going to benefit here. Here are some of the thoughts that we think this project will have a significant impact:
-        Mobile/Social apps industry will boom
-        Brands will generate more content than ever before
-        Experiential marketing will grow with more access to technology and web
-        Online ad spend will increase
This bold initiative by Mark Zuckerberg is something worth sharing, spreading and companies should come together to make this project a successful one.