Thursday, August 22, 2013

Is your Brand on Tumblr Yet?. 31 of the Top 100 Brands Are on Tumblr !!!

Location: United Arab Emirates
Top 30 brands in 2013 globally

Tumblr, the popular micro blogging and social platform has more than 132 million blogs and is among the top 15 websites in the U.S.  Recently acquired by Yahoo, Tumblr shows a lot of promise to engage customers with your brand.


This photo-sharing blogging platform allows you to effortlessly share anything under the sun. You can post text, photos, quotes, links, music, and videos from any device of your choice. It is can be easily customized to suit your business and branding needs.

 Tumblr is more of a visual medium rather than a verbose blog which gives you the advantage to focus making a visual statement with your brand rather than wordy content.  Therefore, a huge hit among the 13-to-25-year-olds than most other social media applications. People in this age gap are the key to help you reach your brand to a wider audience. 

Top Brands on Tumblr

If you recall there are other social media platform that lets you share visual content like Instagram or Pinterest.  However the advantage of Tumblr over these is the longevity of the posts that you share. The chances of your blog getting re-blogged after a month of its upload are 30% more in Tumblr. This clearly indicates that the hard word that you put in to showcase your brand is simply not replaced by yet another fad. 
Tumblr is among the 50 most-visited websites list last year, yet only 30 percent of have marketers considered advertising here.  Given how powerful this platform is to promote and position your product branding there are a huge number of people out there to cash in on the opportunity.
Tumblr Reblogs On Blog Post

However, top most brands haven’t taken notice of this fact and according to a recent study only 31 of 100 popular brands have accounts on Tumblr.  Of the meager 31 brands that are on the Tumblr, only a handful has managed to engage their customers effectively. Nevertheless, these brands have a huge presence in other social platform like Twitter or Facebook but have failed to utilize the opportunity to directly interact with the customer via the Tumblr Platform.

The key to make your brand reach wider audiences lies within Tumblr. While presence of popular brands on Tumblr may be small compared to other networks this would be a perfect opportunity to promote your brand and engage your customers to make your presence felt on this Social Media. According to marketers, the brand presence will grow as Tumblr continues to double down on its ad products.  So if you are looking for the right time it is now.

Wednesday, August 21, 2013

Impact of Responsive Web Design in Search Engine Ranking and Visitor Flow

Location: United Arab Emirates
With numerous mobile devices being introduced every day in different sizes, many businesses are beginning to recognize the importance of making their website easily navigable to the people that use mobile devices to access them. You can choose either of the two ways in which this can be made possible for your visitors. You may want to have a separate mobile website for visitors that use mobile devices to access your website or make your original website in a responsive web design. Out of these options, the latter is the best option in terms of the SEO value it can add to your website.

Why is it so?
  • Search engines rank your website based on the content. Though it will be good to have a mobile website, it will duplicate your content, which in turn will divide the value of it.
  • Links that appear on your website add more power to it and when you have the same links on both your mobile website and the original version, it is going to reduce the power to half.
  • The mobile version may not cover the tablet screens completely and your original website might look too complicated on a tablet.
For these three important reasons, it is advisable to have your website in a responsive design rather than having a separate mobile website. 

Responsive Web design company Dubai
Responsive Web Design

Load Time Benefits
When you have a responsive design for your website, it loads faster than otherwise. Now that Google has announced that they are going to consider the load times of the websites to determine the ranking, responsive design has become the most preferable option among the developers. More importantly, you can have all or most of the important elements of the PC version of the website, giving the users a very similar experience. Google’s spiders will surely appreciate this user-friendly quality of your website and enter your URL in their good books. 

Impact on Visitor Flow
As more users are starting to use mobile devices every day, you can get more visitors if you have a website with a responsive web design. Having a mobile version would compel them to download an app, which they won’t probably prefer doing. Therefore, your website can get more traffic if it has a responsive design.
Thus, you get to enjoy many advantages if you choose a responsive web design over mobile websites. In addition, you can get steady and increased traffic from all kinds of visitors. Plus, your visitors get the same satisfactory experience on a responsive website because they get to use all the features seamlessly.