Tuesday, July 9, 2013

Branding in the Age of Social Media

How are people using social media to interact with brands, and how are companies using the power of social media to reach more customers? Who is most receptive to brands on Twitter? How about on Facebook?

These are interesting thoughts raised by Charlie White in his latest post on the subject.

Charlie has brought focus onto a lot of misunderstanding the branding world has, observations that can be crucial in determining whether a brand uses the media as an amplifier or ends up shooting in its own leg. Below is an interesting info-graphic he has shared.

You can read the complete post here