Wednesday, July 17, 2013

Legends aren't born... They are 'Dropped'!

Imagine you were off to board a flight to meet your family or maybe an important client or to cut that important deal. If you were offered an alternative blind destination at the cost of your original plan, would you be adventurous enough to grab the challenge, especially if it was an all expense paid trip? That's exactly what Heineken's new airport stunt is all about.

Twice during the week, Wieden + Kennedy in New York set up a board at JFK's Terminal 8 and dared travelers to play "Departure Roulette"—changing their destination to a more exotic location with the press of a button. They had to agree to drop their existing travel plans—without knowing the new destination first—and immediately board a flight to the new place.

The game is inspired by "Dropped," the new Heineken campaign that launched a month ago from W+K Amsterdam in which four men are sent to remote destinations and film their adventures.

Wednesday, July 10, 2013

Are You A Brand That Overlooks Million Dollar Opportunities?

Is your company a breeding ground for the innovators, the risk takers, the thinkers or is it full of those who are 'waiting for approval' on the next big thing?

Here is a classic:

No one was really surprised when Eastman Kodak filed for bankruptcy protection. After all, with the advent of the digital world, it was something just waiting to happen. But then, not many know that the wheels of fate that led the photography company into Chapter 11 began spinning in 1975.

The digital camera, the device that led to the company’s undoing, was invented at Kodak in 1975!

Kodak engineer had revolutionary idea: the first digital camera
The company was first to make a working prototype but, some say, late entering the market

Steven Sasson knew in December 1975 that his 8-pound, toaster-size contraption, which captured a black-and-white image on a digital cassette tape at a resolution of .01 megapixels, "was a little bit revolutionary." When anyone asked, the Eastman Kodak Co. engineer ventured that it would become a commercial reality in 15 to 20 years. It would be a quarter century, though, before Kodak began to capitalize on Sasson's breakthrough: the first digital camera.

These charts show how quickly Kodak’s business fell apart, and how big of an opportunity it missed.

You can read more about this in a 2005 piece that includes an interview with the engineer behind it.

Tuesday, July 9, 2013

Branding in the Age of Social Media

How are people using social media to interact with brands, and how are companies using the power of social media to reach more customers? Who is most receptive to brands on Twitter? How about on Facebook?

These are interesting thoughts raised by Charlie White in his latest post on the subject.

Charlie has brought focus onto a lot of misunderstanding the branding world has, observations that can be crucial in determining whether a brand uses the media as an amplifier or ends up shooting in its own leg. Below is an interesting info-graphic he has shared.

You can read the complete post here