Wednesday, September 12, 2012

LinkedIn’s New Company Pages & Mobile App

LinkedIn unveiled a redesign of its Company Pages last week – a fresh look that offers marketers a visually-enhanced presence, making it easier for them to attract and engage customers and prospects. The redesigned Company Pages features a sleek new appearance with enhanced brand imagery, streamlined navigation, and prominent follower button, among other updates. For companies, this means a more powerful way to build relationships with their target audience on LinkedIn.

Recent LinkedIn research indicates that 69% of professionals expect companies to have a presence on LinkedIn, 64% believe it is a suitable environment for business-to-business interaction and 48% say they are more likely to purchase from a company they engage on LinkedIn.

The new pages are launching with a handful of partners including Philips, Citi, Dell, and HP. They’ll be rolling out to all companies globally later this year (localized in all 18 LinkedIn-supported languages).

LinkedIn has launched some updates for its iPhone, Android and iPad apps too.

New features for the iPhone and Android apps include: new real-time notifications when someone likes what you’ve shared on LinkedIn, views your profile, accepts your invitation, etc., company pages for mobile, and access to job listings from within your mobile update streams, in case you “don’t want your employer to know you’re looking.”

While not available yet, LinkedIn says the ability to edit your profile from the mobile apps is coming soon.